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In September 1675, De Botermarkt, now known as Rembrandtplein, was the vibrant setting of a lively market. 350 years later, we are bringing this unique moment back to life at Oosterdokskade.
With your VR headset on, you step into a world where history and innovation meet. Experience the sounds, colours, and energy of De Botermarkt, encounter characters from the past, and discover how Amsterdammers gathered to celebrate, trade, and enjoy life together.
This award-winning pilot marks the first step in a series of new VR experiences by ENTR that bring Amsterdam’s history back to life. Short yet intense, this experience invites you to discover the city in an entirely new way, not from the sidelines, but right at the heart of the story.
Discover the past
Step into Amsterdam 1675: see, hear and feel history come alive through stunning VR immersion.
Shared experience
Walk together in VR and relive the Botermarkt 1675 as a unique, social cultural journey.
Free-roam VR
Explore the Botermarkt freely in VR: wander stalls, meet townsfolk and shape your own story.
Cultural value
A museum-grade VR experience combining authentic history, cultural depth and cutting-edge immersive technology.
ENTR is building the first cultural and educational VR Museum in the Netherlands, set to open in 2026.
As a preview, we now present the pilot The Botermarkt 1675: a 15-minute experience where you step into 17th-century life as an Amsterdammer. This pilot marks the first step in a series of new productions that bring history, culture and technology together.
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About the experience
Step into a fully immersive VR adventure and travel back to the bustling Botermarkt fair of 1675, recreated with meticulous historical detail.
Experience 17th-century Amsterdam like never before—wander through lively market scenes, hear the chatter of the crowd, and even catch the scents of the era. Cutting-edge VR technology brings every sense to life.
Please note: This is a pilot version of our newest VR adventure. You will experience a curated selection of hand-picked scenes from the full show, which will launch at a later date. VR is available in two languages: English (ENG) and Dutch (NL).
About tickets
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